Nina de Waal

Visual Designer

About

A multidisciplinary creative with 8+ years of experience blending design, technology, and strategy to craft meaningful, future-focused work.

 

+27 767244166

N1nadewaal@gmail.com

Linkedin

Experience

Visual Designer (AI / Content Team)

PicCollage ↗

June 2020 – Present

Remote & Taipei, Taiwan

  • Leading visual branding and creative direction across product, marketing and campaign materials.
  • Designing visual content for digital platforms, including app visuals, marketing emails, in-app campaigns and promotional assets.
  • Developing and maintaining brand style guides to ensure consistent visual communication across channels.
  • Conducting trend research and creative ideation to craft visual concepts and compelling content.
  • Testing and refining AI-generated content with AI engineers.
  • Collaborating with cross-functional teams to align visual strategy.
  •  

Marketing and Design Manager

Skyrock Projects

March 2019 - June 2020

Taipei, Taiwan

  • Led all marketing and branding initiatives, ensuring a cohesive visual identity and impactful campaign execution across digital and print channels.
  • Directed end-to-end campaigns, achieving measurable engagement and enrollment growth.
  • Designed brand assets and marketing collateral, including web, social, and event materials.
  • Founded and hosted a girls-only Fashion Tech class, integrating AR fashion design, 3D-printed jewelry, and other STEAM activities.

 

Rehive

Rehive ↗

February 2018 - March 2019

Cape Town, South Africa

  • Managed brand identity, digital design, and marketing.
  • Partnered with developers to maintain consistent design standards and seamless product experiences ensuring cohesive UI/UX across multiple white-label apps.
  • Designed and executed global fintech hackathon events. The “Rehive Fintech Challenge” engaging developers and entrepreneurs to develop innovative fintech solutions.
  • Oversaw event branding, digital campaigns, and content design, growing global community engagement and brand visibility.

Junior Designer

BOS Brands ↗

August 2017 - February 2018

Cape Town, South Africa

  • Designed social media posts, animations, and digital ad banners to boost brand engagement.
  • Created Mailchimp templates, flyers, posters, and merchandising mockups for marketing campaigns.
  • Developed illustration assets and prepared materials for print and digital production.

Skills

Digital & Technical Tools

 

  • Figma, Adobe Creative Suite,
  • Midjourney, Nanobanana, Adobe Firefly,
  • Mailchimp, Moosend, Meta Ads

Strategy & Leadership

 

  • Creative Direction, Trend Research, Content Strategy
  • Project & Campaign Management
  • Mentorship

Design & Creative Skills

 

  • Branding & Visual Identity
  • Marketing Design
  • GenAI

Communication & Collaboration

 

  • Cross-functional Collaboration
  • Client & Stakeholder Management

Education

AAA School of Advertising

BA Degree in Visual Comminucation

Major: Graphic Design

Contact me

Nina de Waal

Visual Designer

About

A multidisciplinary creative with 8+ years of experience blending design, technology, and strategy to craft meaningful, future-focused work.

 

+27 767244166

N1nadewaal@gmail.com

Linkedin

Experience

Visual Designer (AI / Content Team)

PicCollage ↗

June 2020 – Present

Remote & Taipei, Taiwan

  • Leading visual branding and creative direction across product, marketing and campaign materials.
  • Designing visual content for digital platforms, including app visuals, marketing emails, in-app campaigns and promotional assets.
  • Developing and maintaining brand style guides to ensure consistent visual communication across channels.
  • Conducting trend research and creative ideation to craft visual concepts and compelling content.
  • Testing and refining AI-generated content with AI engineers.
  • Collaborating with cross-functional teams to align visual strategy.
  •  

Marketing and Design Manager

Skyrock Projects

March 2019 - June 2020

Taipei, Taiwan

  • Led all marketing and branding initiatives, ensuring a cohesive visual identity and impactful campaign execution across digital and print channels.
  • Directed end-to-end campaigns, achieving measurable engagement and enrollment growth.
  • Designed brand assets and marketing collateral, including web, social, and event materials.
  • Founded and hosted a girls-only Fashion Tech class, integrating AR fashion design, 3D-printed jewelry, and other STEAM activities.

 

Rehive

Rehive ↗

February 2018 - March 2019

Cape Town, South Africa

  • Managed brand identity, digital design, and marketing.
  • Partnered with developers to maintain consistent design standards and seamless product experiences ensuring cohesive UI/UX across multiple white-label apps.
  • Designed and executed global fintech hackathon events. The “Rehive Fintech Challenge” engaging developers and entrepreneurs to develop innovative fintech solutions.
  • Oversaw event branding, digital campaigns, and content design, growing global community engagement and brand visibility.

Junior Designer

BOS Brands ↗

August 2017 - February 2018

Cape Town, South Africa

  • Designed social media posts, animations, and digital ad banners to boost brand engagement.
  • Created Mailchimp templates, flyers, posters, and merchandising mockups for marketing campaigns.
  • Developed illustration assets and prepared materials for print and digital production.

Skills

Digital & Technical Tools

 

  • Figma, Adobe Creative Suite,
  • Midjourney, Nanobanana, Adobe Firefly,
  • Mailchimp, Moosend, Meta Ads

Strategy & Leadership

 

  • Creative Direction, Trend Research, Content Strategy
  • Project & Campaign Management
  • Mentorship

Design & Creative Skills

 

  • Branding & Visual Identity
  • Marketing Design
  • GenAI

Communication & Collaboration

 

  • Cross-functional Collaboration
  • Client & Stakeholder Management

Education

AAA School of Advertising

BA Degree in Visual Comminucation

Major: Graphic Design

Contact me

Nina de Waal

Visual Designer

About

A multidisciplinary creative with 8+ years of experience blending design, technology, and strategy to craft meaningful, future-focused work.

 

+27 767244166

N1nadewaal@gmail.com

Linkedin

Experience

Visual Designer (AI / Content Team)

PicCollage ↗

June 2020 – Present

Remote & Taipei, Taiwan

  • Produced high-quality AI-generated visual assets for in-app products, ensuring strong aesthetic quality and commercial viability.
  • Designed, tested, and evaluated prompts for generative image effects.
  • Partnered with engineers to assess AI-generated visuals and improve quality, consistency, and style alignment.
  • Researched visual trends and translated insights into scalable seasonal content and in-app marketplace products.
  • Led visual direction across product and marketing, aligning creative systems across cross-functional teams.

Marketing and Design Manager

Skyrock Projects

March 2019 - June 2020

Taipei, Taiwan

  • Led a team of designers in executing all marketing and branding initiatives, ensuring a cohesive visual identity and impactful campaign delivery across digital and print channels.
  • Directed end-to-end campaigns, achieving measurable engagement and enrolment growth.
  • Designed brand assets and marketing collateral, including web, social, and event materials.
  • Founded and hosted a girls-only Fashion Tech class, integrating AR fashion design, 3D-printed jewellery, and other STEAM activities.

 

Marketing and Digital Lead

Rehive ↗

February 2018 - March 2019

Cape Town, South Africa

  • Managed brand identity, digital design, and marketing.
  • Partnered with developers to maintain consistent design standards and seamless product experiences ensuring cohesive UI/UX across multiple white-label apps.
  • Designed and executed global fintech hackathon events. The “Rehive Fintech Challenge” engaging developers and entrepreneurs to develop innovative fintech solutions.
  • Oversaw event branding, digital campaigns, and content design, growing global community engagement and brand visibility.

Junior Designer

BOS Brands ↗

August 2017 - February 2018

Cape Town, South Africa

  • Designed social media posts, animations, and digital ad banners to boost brand engagement.
  • Created Mailchimp templates, flyers, posters, and merchandising mockups for marketing campaigns.
  • Developed illustration assets and prepared materials for print and digital production.

Skills

Design & Creative Skills

 

  • Branding & Visual Identity
  • Marketing Design
  • GenAI

Strategy & Leadership

 

  • Creative Direction, Trend Research, Content Strategy
  • Project & Campaign Management
  • Mentorship

Communication & Collaboration

 

  • Cross-functional Collaboration
  • Client & Stakeholder Management

Digital & Technical Tools

 

  • Figma, Adobe Creative Suite, Procreate, Jitter, Canva
  • Midjourney, Nanobanana, Gemini, Adobe Firefly, Replicate
  • Google Analytics, Meta Ads, Mailchimp, Moosend, Zapier

Education

AAA School of Advertising

BA Degree in Visual Comminucation

Major: Graphic Design