A multidisciplinary creative with 8+ years of experience blending design, branding, and strategy to craft meaningful, future-focused work.
+27 767244166
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N1nadewaal@gmail.com
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Experience
Visual Design Lead
PicCollage ↗
June 2020 – Present
Remote & Taipei, Taiwan
- Lead the brand evolution of PicCollage, driving a comprehensive app rebrand that elevated visual consistency across product, marketing, and content touchpoints.
- Develop and maintain the company-wide style guides, ensuring design cohesion and scalable brand expression across all user-facing experiences.
- Conduct trend research and creative direction for in-app content — including stickers, templates, and backgrounds — informed by cultural insights and market trends.
- Leverage AI-driven content generation tools to produce top-performing in-app assets, many of which have become best sellers in the PicCollage marketplace.
- Design and optimize marketing materials such as App Store visuals, in-app campaigns, and marketing emails to align with brand strategy and engagement goals.
- Contribute to the team’s ongoing learning culture by exploring emerging technologies and AI design workflows to enhance creative processes and product innovation.
Marketing and Design Manager
Skyrock Projects
March 2019 - June 2020
Taipei, Taiwan
- Led all marketing and branding initiatives, ensuring a cohesive visual identity and impactful campaign execution across digital and print channels.
- Directed end-to-end campaigns, achieving measurable engagement and enrollment growth.
- Designed brand assets and marketing collateral, including web, social, and event materials.
- Founded and hosted a girls-only Fashion Tech class, integrating AR fashion design, 3D-printed jewelry, and other STEAM activities.
Rehive
Rehive ↗
February 2018 - March 2019
Cape Town, South Africa
- Managed brand identity, digital design, and marketing.
- Partnered with developers to maintain consistent design standards and seamless product experiences ensuring cohesive UI/UX across multiple white-label apps.
- Designed and executed global fintech hackathon events. The “Rehive Fintech Challenge” engaging developers and entrepreneurs to develop innovative fintech solutions.
- Oversaw event branding, digital campaigns, and content design, growing global community engagement and brand visibility.
Junior Designer
BOS Brands ↗
August 2017 - February 2018
Cape Town, South Africa
- Designed social media posts, animations, and digital ad banners to boost brand engagement.
- Created Mailchimp templates, flyers, posters, and merchandising mockups for marketing campaigns.
- Developed illustration assets and prepared materials for print and digital production.
Skills
Digital & Technical Tools
- Figma, Adobe Creative Suite,
- Midjourney, Nanobanana, Adobe Firefly,
- Mailchimp, Moosend, Meta Ads
Strategy & Leadership
- Creative Direction, Trend Research, Content Strategy
- Project & Campaign Management
- Mentorship
Design & Creative Skills
- Branding & Visual Identity
- Marketing Design
- UI/UX Design
- GenAI
Communication & Collaboration
- Cross-functional Collaboration
- Client & Stakeholder Management